Farmy · WhatsApp-native farm assistant

Tell Farmy what happened.
Keep the whole farm in view.

Farmy is a farm management assistant you talk to on WhatsApp. Say what happened: an animal is off feed, you sprayed the maize, you paid for fertilizer. Farmy records it, connects it to the rest of your farm, and tells you what needs attention next.

  • Crops, livestock, activities and money in one farm record
  • Ask it anything: “When did I last spray?”, “How much is Bella making me?”
  • No app to install. English or Kiswahili.
WhatsApp

Farmer: Bella has stopped eating

Farmy: Sorry to hear about Bella. What have you noticed? You can tap one below or just type it out.

  • Not eating
  • Diarrhea
  • Coughing
  • Weakness
  • Injury

Farmer: Not eating, since yesterday evening

Farmy: Recorded for Bella: not eating since yesterday. Here's what I already have on her.

Bella · Friesian cow · 4 years

Last treatment
12 June
Last deworming
3 May
Milk, last 30 days
11.4 L/day average
Next vaccination
In 9 days

Recorded from what you told Farmy. Farmy can't diagnose or replace a vet.

Illustrative preview of a real Farmy flow. Not a real farmer's data.
Trusted information, not guesses

Farmy tells you where a number came from.

A farm record is only worth keeping if you can trust it. So Farmy separates what it was told from what it worked out from what it is only approximating, and never presents a guess as a fact.

Recorded

Something you told Farmy. “Bella was dewormed on 3 May.”

Calculated

Worked out from your records. “Your milk averaged 11.4 L a day.”

Estimated

An approximation, and Farmy says so. “She should calve around mid-January.”

And where its farming advice came from.

Farmy doesn't simply make up farming advice. Its recommendations are informed by trusted agricultural sources, including:

KALRO

Kenya Agricultural & Livestock Research Organization

County agricultural information

Local advisories tuned to where you farm

Kenya Ministry of Agriculture

National planting, fertilizer and policy advisories

Agricultural research & extension

FAO and CGIAR-backed guidance

When an answer comes from one of these sources rather than from your own farm record, Farmy names it at the end of the message, so you can tell the difference.

Source: KALRO

What Farmy does

Five things Farmy does for your farm.

Not five separate apps. One farm record that crops, livestock, activities and money all write into. That is what lets Farmy answer questions none of them could answer alone.

A farmer inspecting a maize leaf for pest damage

Know the farm

Farmy holds the things a farmer normally keeps in their head, and remembers them months later.

  • Crops and fields
  • Named animals
  • Breeds and ages
  • Every activity
  • Farm history

Protect the farm

Notice trouble early and keep a treatment history that doesn't live in your head.

  • Send a photo of a sick plant or animal
  • Symptoms, treatments, vaccination and vet visits
  • Reminders for spraying, deworming and boosters
  • Weather-aware guidance for your county

Run the farm

The day-to-day work, recorded as you do it and scheduled before you forget it.

  • Planting, weeding, spraying, feeding, harvest
  • Feed and fodder: bought, used, left in store
  • Breeding: heat, mating, expected birth, offspring
  • Seed, fertilizer and chemical stock

Understand the money

Every shilling attached to the crop, animal or field it actually belongs to.

  • Forward an M-Pesa message or a receipt photo
  • Income and expenses by category
  • What one crop or one animal returned
  • A financial record you can export

Decide what's next

Farmy Coach reads your records and surfaces the few things that matter today.

  • What needs attention, in priority order
  • Overdue and upcoming farm tasks
  • What looks ready to sell
  • Market prices from KAMIS, where available
What Farmy does that a notebook can't

A farm record that answers back.

Records are only useful if something reads them. These are the three places where Farmy does the reading for you.

Livestock Passport

One history for every named animal.

Call an animal by her name and Farmy knows who you mean. Everything you have ever told it about Bella lives in one place, and follows her for life.

Bella

Friesian cow · Female · 4 years

Health

Last treatment
12 June
Last deworming
3 May
Next vaccination
In 9 days

Production

Average milk
11.4 L/day (30 days)
Last weight
412 kg (2 Aug)

Reproduction

Last mating
14 April
Expected birth
~19 January
Offspring
2 (Neema, Tumaini)

Money

Recorded costs
KES 14,200
Recorded income
KES 61,500

Illustrative preview. Every line comes from something a farmer recorded; sections with no records are left out rather than filled in.

Farmy Coach

What needs your attention?

You shouldn't have to go hunting through a dashboard to find out something is overdue. Farmy reads your own records and brings the short list to you.

3 things need your attention

  • Bella's vaccination was due 3 days ago

    UrgentLivestock · from her care schedule

  • Neema is due to calve in about 12 days

    Time-sensitiveBreeding · mating recorded 14 April

  • Dairy meal is at your low-stock level

    Worth doingInputs · 1 bag left of 6 bought

Illustrative preview. Farmy only raises what your records support: a farm with no goats never gets a goat reminder.

One farm record, not four

“How much is Bella making me?”

That is a livestock question, a production question, an expense question and an income question at the same time. Farmy can answer it because all four write into the same record.

  1. Bella

    the named animal

  2. Milk records

    what she produced

  3. Feed + vet costs

    attributed to her

  4. Milk sales

    income linked back

  5. Gross return

    after her recorded costs

The same connection works for a crop: what you planted, what you sprayed, what the inputs cost, what you harvested, and what it sold for.

Built for how farms actually work

Fits the phone in your pocket and the day you already have.

Most farm software asks you to change how you work. Farmy asks you to send a message.

A farmer's hands planting seedlings in the soil
  • No new app to learn

    If you can send a WhatsApp message, you already know how to use Farmy.

  • Works on the phone you have

    Any phone that runs WhatsApp. Nothing to install, nothing to update.

  • Say it however you say it

    Type it, send a photo, or record a voice note. No forms, no menus to learn, no fixed wording.

  • English or Kiswahili

    Pick your language when you start and Farmy replies in it. Mixed phrasing is understood either way.

  • Weather-aware

    Local weather feeds into your farm health score and the advice you get.

  • It remembers, months later

    Ask in October what you sprayed in June. Farmy keeps your farm history, not just this conversation.

How Farmy works

Farmy remembers your farm.

From what happened, to what you should do next.

Farmy is your farm's memory, planner and assistant - right inside WhatsApp. Every message you send helps build a simple record of your farm.

Tell Farmy what happened

Send a:

PhotoPests, disease, animals
Farm activityPlanting, spraying, feeding
Receipt or M-PesaExpenses or income
QuestionAsk for help

Farmy remembers it

Everything is saved into your farm record:

Maize planted12 June
Fertilizer applied20 June
Pest detected29 June
Treatment recorded30 June

Your farm history, in one place.

Farmy tells you what's next

Farmy turns your farm record into simple actions:

Top dressing10 Aug
Check for pests12 Aug
Vaccination18 Aug

You don't have to remember everything. Farmy does.

Ask your farm anything

“How much is Bella making me?”

Livestock + money

“When did I last spray my maize?”

Crops + activities

“What did this maize season cost me?”

Crops + money

“What needs my attention today?”

The whole farm

Farmy uses your farm history to answer, reaching across crops, livestock, activities and money in the same answer.

Why Farmy is different

Most tools just give advice. Farmy remembers your farm - connecting what you did, what it means, and what you should do next.

What you did → What it means → What you should do next

Simple promise: Tell Farmy what happened. We'll help you know what's next.

One farm, two ways to manage it

WhatsApp for the field. Dashboard for the bigger picture.

Record what happens while you're farming, on WhatsApp. See it all come together on your dashboard - connected to the same farm record, so you never enter anything twice.

WhatsApp

For everyday farming

  • Record activities
  • Ask questions
  • Send crop or livestock photos
  • Send receipts and M-Pesa messages
  • Get reminders

Dashboard

For the bigger picture

  • View your farm timeline
  • Open any animal's full passport
  • Manage crop and livestock records
  • Review income and expenses
  • Track farm health and reports
Illustrative preview
+6

Farm health

72

Upcoming

Top dressing

This week's net

KES 6,500

Farm health is a snapshot based on water, nutrition, disease risk, weather, and task completion for your farm.

Farm timeline

Maize planted

12 Jun

Fertilizer applied

20 Jun

Pest detected

29 Jun

Finances

Income8,000
Expenses1,500

Needs attention

Bella's vaccination

3 days overdue

Neema due to calve

In about 12 days

Dairy meal low

1 bag left

Before and with Farmy

Farmy brings everything about your farm together.

Before Farmy

  • Remember when you planted
  • Search through old WhatsApp messages
  • Keep receipts everywhere
  • Forget vaccination dates
  • Guess what needs to happen next
  • Keep separate records for crops, livestock and finances

With Farmy

  • Farm timeline
  • Farm calendar and automatic reminders
  • Crop, livestock and financial records
  • One connected farm history
  • WhatsApp and web dashboard, always in sync
Why farmers use Farmy

Built to fit into a day on the farm, not add to it.

Keeping farm records by hand works right up until you need to look something up. Farmy is the version that answers when you ask.

Three farmers smiling while harvesting beans together
  • Talk to it the way you'd talk to a neighbour: no forms, no menus
  • It remembers your farm, so you don't have to re-explain it
  • Livestock, crops, activities and money connect to each other
  • Records turn into next actions, not just a tidy archive
  • Works on the phone you already own, with nothing to install
  • Your farm data is never shared or sold
Pricing

Free during beta.

No card required. Just message Farmy on WhatsApp to start.

KES 0

  • Crop and animal health guidance, unlimited
  • Your full farm record, history and timeline
  • Livestock Passport for every named animal
  • Reminders, weekly reports and Farmy Coach
  • Finance and M-Pesa tracking
  • Farmer dashboard on the web

Beta won't last forever, and we're not going to surprise you when it ends. Farmy is free while it's in beta, and we'll tell you on WhatsApp before anything about pricing changes. Your farm record stays yours either way, and you can export it at any time.

Frequently asked questions
Do I need to download an app?

No. Farmy runs entirely inside WhatsApp. The dashboard on this website is optional, for a richer view of the same data.

How does logging in on the website relate to WhatsApp?

You log in with the same WhatsApp number you message Farmy from, using a one-time code sent to that number. If you haven't messaged Farmy on WhatsApp yet, message it first - the website doesn't create new accounts on its own.

Is my farm data private?

Yes. Your farm, finance, and diagnosis data is only visible to you when logged in, and to a small internal team for support. It is never sold or shared.

What counties and languages are supported?

Farmy is built around Kenyan farming conditions and county-level agricultural data, with support for English and Swahili.

Is there a cost?

Farmy is free during its current beta period, with no card required. We'll message you on WhatsApp before anything about pricing changes, and you can export your farm records at any time.

What if I don't have a smartphone or a stable connection?

Farmy works through WhatsApp, so you do need a phone that runs WhatsApp and a connection good enough to send and receive messages - there is no SMS or USSD version yet. You don't need to be online at the same time as Farmy, though: send your message whenever you have signal, and the reply will be waiting when you're back.

Which crops and livestock does Farmy support?

On the crop side Farmy recognises around thirty crops commonly grown in Kenya - maize, beans, potatoes, tomatoes, kale, cabbage, onions, bananas, coffee, tea, avocado, mango, sorghum, wheat, rice, millet, groundnuts, cassava, sweet potato, sugarcane and more, including fodder crops like Napier and lucerne. On the animal side it covers dairy and beef cattle, goats, sheep, pigs and poultry in full, with rabbits, fish, bees and trees recorded but not yet backed by follow-up guidance. If you record something Farmy doesn't have specific advice for, it will say so rather than invent an answer.

Can I manage more than one farm?

Yes - Farmy stores farms separately, keeps every record attached to the right one, and the web dashboard shows a farm switcher once you have more than one. There isn't a self-serve way to add a second farm yet, so message us on WhatsApp and we'll set it up with you.

Is Farmy a replacement for a vet or an agronomist?

No, and it won't pretend to be. Farmy records what you observe, recalls an animal's or crop's history, and gives general things to check. When it sees a sign that could be serious - blood, an animal that can't stand, difficulty breathing - it tells you to contact a vet rather than offering a diagnosis. For anything serious, or anything that isn't improving, get a qualified vet or extension officer to look at it in person.

What happens if Farmy's advice is wrong?

Farmy can be wrong, and it's built to make that easy to catch rather than easy to miss. It labels what it was told, what it worked out and what it is only estimating; it names the source when guidance comes from KALRO or the Ministry of Agriculture rather than from your own farm; and it declines to answer when the records don't support one. Treat it as a well-informed assistant that keeps your farm's history, not as a final authority - and if something looks wrong, tell it, and it will correct the record.

Is there a person I can talk to if I get stuck?

The same WhatsApp number you message Farmy on is also how you reach us - there is no separate support line or email address. A small internal team can see conversations in order to help when something goes wrong, and that team is the only other group with access to your farm data.

A farmer using a tablet in a dairy pasture

Tell Farmy what happened. Keep the whole farm in view.

Message Farmy on WhatsApp to register your first farm. It takes less than a minute, and your farm record starts with the very first thing you tell it.